In this blog post category, we cover factors affecting email deliverability.
Two senders can have the exact same 43 spam complaints this month and walk away with two different verdicts about their standing. One reads their spam complaint rate as 0.09%, comfortably under Google’s 0.1% target. The other reads the same 43 complaints as 0.10%, sitting right on the line. You could be either one and … Read more
Black Friday is the best week of the year for email revenue. It’s also the worst week of the year to get careless about who you’re sending to. Both are true at once, and most Black Friday email marketing advice only prepares you for the first one. The volume numbers alone explain why this week … Read more
Search “does Gmail have a feedback loop” and you will find dozens of guides confidently answering no. That is not quite right. Gmail runs a feedback loop, just not the kind Yahoo or Microsoft run. This is not a small detail. It is the reason so many setup guides send you looking for a Gmail … Read more
Most articles about the cost of email bounces open with a hypothetical. Say you send 100,000 emails. Say your bounce rate runs at 4%. Say your average order value is $75. The math that follows might be sound, but every input is a guess wearing a data costume. We can do better than that, because … Read more
Cross Google’s 5,000-email-a-day threshold once, even by accident, and you become a bulk sender. Permanently. Google’s own FAQ is direct about it: bulk sender status “doesn’t have an expiration date.” Cutting your sending volume back down afterward “will not affect” that classification. Most content covering Google & Yahoo bulk sender requirements skips this detail entirely, … Read more
You send a campaign. It doesn’t bounce. Your dashboard says delivered. And still, fewer people are opening it, and you have no idea why. Every guide that talks about what is email deliverability hands you the same list: authentication, sender reputation, engagement, list quality, content, infrastructure. What almost none of them tell you is that … Read more
You did everything the setup checklist told you to do. SPF passes. DKIM passes. DMARC sits at p=reject. You published a BIMI record with a valid logo and a certificate from a real issuer. And the logo still isn’t showing up next to your emails. Maybe it shows in Gmail but never in Apple Mail. … Read more
Search what is DKIM and most explainers will tell you it survives forwarding in a way SPF doesn’t. Then they stop there, as if that settles the question. It doesn’t. DKIM signs the body and a defined set of headers, and that signature holds up through simple relaying. Simple relaying means one mail server passing … Read more
Most Sender Policy Framework records don’t fail because someone typed the syntax wrong. They fail because a team added a fourth or fifth sending tool well after the record was set up. Nobody recounted what that now costs in DNS lookups, so the record quietly crossed a limit that has nothing to do with spelling. … Read more
Most guides to reading a DMARC report show a screenshot of a dashboard, or three or four lines pulled from an XML file. Either one gets called a walkthrough. Search enough of them and a pattern shows up. They cover the same aggregate report, from the same angle, and stop the moment forensic reports come … Read more