Email deliverability had a good year. The global average inbox placement rate climbed through 2025, then kept climbing into the first half of 2026. If your own numbers didn’t move the same way, that gap is worth understanding rather than ignoring. None of that improvement guarantees your own program is one of the ones getting … Read more
MailCleanup has verified 3,596,809 real email addresses over the past 12 months. We’re publishing the full breakdown here, not behind a download form. That distinction is worth pausing on. We checked the two other genuine email verification statistics reports online, from SafetyMails and Bouncer. Both require your email address before you see a single number. … Read more
Most guidance on email list decay treats it as a steady drip. Clean your list every quarter, lose roughly the same slice of addresses, repeat. We tracked one client’s list ourselves, verified every month for a full year, and found something different. The rate itself sped up, and you’ll see exactly how much in the … Read more
If you are sending emails regularly, one question will always matter: Are your emails actually reaching inboxes? In 2026, inbox providers have become more selective than ever, and even small changes in your email bounce rate can affect your overall deliverability. Many businesses still struggle to understand what an acceptable email bounce rate looks like … Read more