MailCleanup

MailCleanup Logo - Blue
Menu

Email Deliverability

In this blog post category, we cover factors affecting email deliverability.

Email Verification vs Email Validation: What the Difference Actually Means for Your Email Programme

by
Email Verification vs Email Validation

Email verification and email validation are two of the most interchangeably used terms in email marketing, and the confusion is entirely understandable. Search either term and you will find tools that call themselves email verification services, tools that call themselves email validation platforms, and comparison posts that contradict each other on which does what. The … Read more

Ways to Improve Email Deliverability: Fix These Five Layers in the Right Order

by
Ways To Improve Email Deliverability

If you have set up your sending tools, written your emails carefully, and followed the standard advice, yet your campaigns are still landing in the junk folder, the problem is almost certainly not what you fixed. It is what you fixed first. Email deliverability responds to improvements in a specific order. Authentication has to be … Read more