If you run an online store or are planning to start one, you probably feel pulled in a hundred directions: social media ads, paid campaigns, SEO, influencers, and more. But before you dive into all that, let me tell you why investing in the best email marketing software for ecommerce can be one of the … Read more
If you’ve been running into deliverability issues or scaling costs with SparkPost, this guide walks you through the best SparkPost alternatives that offer better inbox rates, clearer analytics, and friendlier support. We’ve tested these tools hands-on to help you choose confidently. Over the years, we’ve seen many marketers and developers look for alternatives to SparkPost … Read more
Are you on the hunt for the best Elastic Email alternatives in 2025? You’re not alone. While Elastic Email has served many businesses as a reliable email marketing and transactional email tool, it comes with its fair share of challenges. From deliverability concerns and scaling limitations to feature gaps and inconsistent support, more and more … Read more
Struggling with low deliverability, bounced messages, or emails landing in spam? You’re not alone. Whether you’re sending transactional receipts, marketing newsletters, or critical account alerts, unreliable SMTP servers can derail your communication. Imagine this: Your carefully crafted welcome series never even reaches a customer’s inbox, or time-sensitive notifications arrive too late. Frustrating, right? The good … Read more
Email marketing is crucial for businesses today, driving customer engagement and sales. While SendPulse is popular, many seek alternatives for better features, support, or pricing. The global email marketing market is projected to grow to $17.9 billion by 2027, with a 13.3% annual growth rate. This highlights the need to stay updated with the best … Read more
Are you trying to learn the difference between email flows vs email broadcasts? Well, you are at the right blog post. You see, email marketing isn’t just about sending out a mass of emails; it’s a nuanced art. It involves understanding your audience, segmenting them into different groups, and tailoring your message to meet their … Read more
If you are an email marketer or a business owner, we bet that you are employing email marketing for your transactional and promotional needs. During your campaign planning and strategizing, you might have come across the term – “disposable email address”. Now, you might be wondering, “What is a Disposable Email Address?“ Simply put, it’s … Read more
Have you ever wondered how to measure the success of your email campaigns? Understanding email marketing KPIs is crucial for any marketer. These key performance indicators (KPIs) offer insights into how your audience interacts with your emails. They help you gauge the effectiveness of your strategies and make informed decisions. From open rates to click-throughs, … Read more
In the digital era where inboxes are flooded with a deluge of communications, email personalization emerges as the guiding star for brands seeking to navigate the complexities of customer engagement. This comprehensive guide isn’t just about improving open rates or click-throughs; it’s about forging deeper connections through tailored content that resonates with each recipient. Email … Read more
Every business wants their emails to stand out, right? Dive into the world of A/B testing in email marketing and discover how it can help you make a lasting impact. Ever wondered why some emails catch your attention while others don’t? The secret lies in “A/B testing”. In our digital age, understanding your audience is … Read more