Email marketing is crucial for businesses today, driving customer engagement and sales. While SendPulse is popular, many seek alternatives for better features, support, or pricing.
The global email marketing market is projected to grow to $17.9 billion by 2027, with a 13.3% annual growth rate. This highlights the need to stay updated with the best tools.
Exploring alternatives can provide improved functionality and integration, enhancing your marketing efforts. This blog post reviews ten excellent SendPulse alternatives, each with unique features to meet various business needs.
Whether you’re new to email marketing or running a small business, finding the right tool can significantly boost your success.
Let’s dive in and find the perfect email marketing solution for you. Here’s an…
Overview & Comparison of SendPulse Alternatives
| Software | Key Feature | Best For | Free Trial | Pricing Starts At |
|---|---|---|---|---|
| Brevo | Multi-channel marketing with email, SMS, and WhatsApp integration | Small to medium-sized businesses | Yes, up to 300 emails/day | $25/month |
| GetResponse | Advanced automation workflows and detailed analytics | E-commerce and businesses needing robust automation | Yes, full-featured trial | $15/month |
| Omnisend | Multi-channel marketing and strong e-commerce integration | E-commerce businesses | Yes, up to 500 emails/month | $16/month |
| ActiveCampaign | Advanced CRM and sales automation | Businesses needing deep CRM integration | Yes, 14-day trial | $29/month |
| MailerLite | User-friendly interface with essential email marketing tools | Small businesses and startups | Yes, up to 1,000 subscribers and 12,000 emails/month | $9/month |
| EmailOctopus | Affordable with simple email marketing features | Beginners and non-profits | Yes, up to 2,500 subscribers and 10,000 emails/month | $24/month |
| Constant Contact | Event management system and extensive integrations | Small to medium-sized businesses, non-profits | Yes, 60-day trial | $9.99/month |
| Moosend | Advanced automation and segmentation | E-commerce and detailed analytics | Yes, 30-day trial | $10/month |
| SendX | Unlimited email campaigns and intuitive interface | Small businesses and startups | Yes, 14-day trial | $7.49/month |
| ConvertKit | Designed for content creators with robust e-commerce features | Bloggers, YouTubers, and online course creators | Yes, up to 1,000 subscribers | $29/month |
Before we explore all these alternatives in detail, allow us to briefly talk about SendPulse.
What is SendPulse?
SendPulse is an integrated messaging platform designed for email marketing. It supports various communication channels, including email, SMS, web push notifications, and transactional emails via SMTP. This multi-channel approach allows businesses to reach their audience through their preferred communication method, making it a versatile tool in the email marketing niche.
Why is SendPulse Popular?
SendPulse is known for its comprehensive features that cater to small and medium-sized businesses. Some of its key features include:
- Automation 360: Advanced automation capabilities that help create complex workflows.
- Drag-and-Drop Editor: Easy-to-use interface for creating emails without coding.
- A/B Testing: Allows users to test different versions of emails to optimize performance.
- Detailed Analytics: Provides insights into email campaign performance with dashboards and custom reports.
- Multi-Channel Messaging: Includes email, SMS, web push, and Facebook Messenger integrations.
- Free Plan: Offers up to 15,000 emails per month for 2,500 subscribers, which is beneficial for new users (Product Hunt) (TrustRadius).
Drawbacks of Using SendPulse
While SendPulse offers many benefits, users have reported several drawbacks:
- Inconsistent Technical Support: Users often find the technical support unhelpful, with support staff redirecting them to irrelevant documentation (Product Hunt).
- API Integration Issues: Some users have experienced difficulties with API integrations, particularly with CRM systems (Product Hunt).
- Complex Automation Setup: Setting up automated workflows can be complicated and time-consuming (Product Hunt).
- Pricing: Some users feel that SendPulse is expensive compared to other email marketing tools, especially for advanced features (TrustRadius).
- Extra Workload: Certain features, like chatbots, require separate setups for each platform, leading to redundancy and extra work (Product Hunt).
These drawbacks may lead you to seek alternative email marketing solutions that better fit your needs and provide more reliable support and easier integrations.
With that thought, let’s start exploring all the best SendPulse alternatives in detail…
Exploring all SendPulse Alternatives in Detail
With that thought, let’s start exploring all the best SendPulse alternatives in detail…
1. Brevo
Brevo, previously known as Sendinblue, is a powerful email marketing platform that we find very user-friendly and versatile. Compared to SendPulse, Brevo offers more advanced automation features and a smoother interface. It’s great for businesses looking to streamline their marketing efforts across multiple channels.
Key Features of Brevo
- Drag-and-drop email editor with over 47 responsive templates
- Advanced segmentation for targeted email campaigns
- Comprehensive automation workflows for email, SMS, and WhatsApp
- Integration with Google Analytics for enhanced campaign tracking
- SMS and WhatsApp marketing tools
- Real-time statistics for email performance monitoring
- GDPR-compliant sign-up forms with easy customization
- Marketing automation templates for quick setup of common workflows
- Personalization options for dynamic content in emails
Why Brevo is Better Than SendPulse?
We recommend Brevo because it provides more comprehensive automation capabilities and a wider range of marketing tools. With Brevo, you get better segmentation options, which means you can send more targeted emails. It also includes SMS and WhatsApp marketing tools, giving you more ways to connect with your audience than SendPulse offers.
Best For
- Small to medium-sized businesses
- E-commerce stores
- Businesses looking for robust automation and SMS marketing features
Pricing Overview
Brevo offers a free plan that lets you send up to 300 emails per day to unlimited contacts. If you need more, the paid plans start at $25 per month for the Starter plan, which includes up to 20,000 emails per month. This makes Brevo a flexible and affordable choice for businesses of all sizes.
2. GetResponse
GetResponse is a comprehensive email marketing platform that stands out for its powerful automation features and extensive analytics. Compared to SendPulse, GetResponse offers more robust tools for creating and managing email campaigns, making it a strong choice for businesses looking for effective SendPulse alternatives.
Key Features of GetResponse
- Drag-and-drop email editor
- Advanced automation workflows, including welcome emails, autoresponders, and transactional emails
- Detailed analytics and reporting on open rates, click-through rates, and subscriber behavior
- A/B testing for enhancing your email performance
- Integration with a wide range of platforms, including CRMs and e-commerce tools
- Webinars and landing pages for lead generation
- Customizable sign-up forms
- GDPR-compliant data management
Why GetResponse is Better Than SendPulse?
We recommend GetResponse because it offers more advanced automation and analytics features than SendPulse. With GetResponse, you can track subscriber behavior over time, which helps in creating more personalized and effective campaigns. The platform also provides a broader range of integrations, making it easier to connect with other tools you may already use. For those seeking SendPulse alternatives, GetResponse is a robust and versatile option.
Best For
- Small to medium-sized businesses
- E-commerce stores
- Marketers looking for advanced automation and detailed analytics
Pricing Overview
GetResponse offers a free trial that allows you to explore its features before committing. The paid plans start at $15 per month for the Basic plan, which includes email marketing, autoresponders, and unlimited landing pages. The Plus plan starts at $49 per month and includes additional features like webinars and automation. For businesses needing more advanced features, the Professional plan starts at $99 per month.
3. Omnisend
Omnisend is a robust email marketing platform tailored for e-commerce businesses. It provides a comprehensive suite of tools that help you create and manage email, SMS, and push notification campaigns. Compared to SendPulse, Omnisend excels in offering integrated multi-channel marketing and advanced automation features, making it one of the best SendPulse alternatives for e-commerce brands.
Key Features of Omnisend
- Drag-and-drop email editor with customizable templates
- Automation workflows for emails, SMS, and push notifications
- Advanced segmentation for targeted marketing
- Integration with major e-commerce platforms like Shopify and WooCommerce
- Detailed analytics and reporting on campaign performance
- Product picker tool to easily add products to emails
- Sign-up form builder with various display options
- Multi-channel marketing through email, SMS, and push notifications
Why Omnisend is Better Than SendPulse?
We recommend Omnisend because it offers more comprehensive multi-channel marketing capabilities and advanced automation features. Unlike SendPulse, Omnisend allows you to seamlessly integrate your email marketing with SMS and push notifications, providing a unified platform for all your marketing needs. Its strong e-commerce integrations and product picker tool make it easier for online stores to create targeted, effective campaigns.
Best For
- E-commerce businesses
- Small to medium-sized businesses
- Marketers looking for integrated multi-channel marketing
Pricing Overview
Omnisend offers a free plan that allows you to send up to 500 emails per month to a maximum of 250 contacts. Paid plans start at $16 per month for the Standard plan, which includes more emails and advanced features like automation and segmentation. The Pro plan starts at $59 per month and offers additional features like enhanced support and advanced reporting.
4. ActiveCampaign
ActiveCampaign is a powerful email marketing and automation platform known for its advanced features and seamless integrations. Compared to SendPulse, ActiveCampaign offers more sophisticated automation capabilities and a comprehensive CRM system, making it one of the best SendPulse alternatives for businesses looking for in-depth marketing automation.
Key Features of ActiveCampaign
- Advanced automation workflows with customizable triggers and actions
- Integrated CRM for managing customer relationships
- Email marketing with a drag-and-drop editor
- SMS marketing and site messaging integration
- Detailed analytics and reporting on campaign performance
- A/B testing for optimizing email campaigns
- Extensive segmentation tools for targeted marketing
- E-commerce integration with platforms like Shopify and WooCommerce
- Over 870 integrations with various apps and services
- Customizable lead scoring system
Why ActiveCampaign is Better Than SendPulse?
We extensively recommend ActiveCampaign because it offers more advanced automation and CRM features than SendPulse. With ActiveCampaign, you can create complex, multi-step automation workflows that include not just emails but also SMS and site messages. This allows for highly personalized and targeted marketing campaigns. Additionally, its extensive integration options ensure that ActiveCampaign can seamlessly fit into your existing marketing stack.
Best For
- Small to medium-sized businesses
- E-commerce stores
- Marketers seeking advanced automation and CRM integration
Pricing Overview
ActiveCampaign offers a 14-day free trial to explore its features. The paid plans start at $29 per month (billed annually) for the Lite plan, which includes email marketing and basic automation. The Plus plan starts at $49 per month (billed annually) and adds CRM features, advanced automation, and lead scoring. For more comprehensive needs, the Professional plan starts at $149 per month, offering site messaging and advanced performance reporting.
5. MailerLite
MailerLite is an easy-to-use email marketing platform that offers a range of tools for creating and managing email campaigns. Compared to SendPulse, MailerLite is particularly user-friendly and cost-effective, making it an excellent choice for small businesses and beginners. It provides robust features without overwhelming users, which can be a significant advantage if you’re just starting with email marketing.
Key Features of MailerLite
- Drag-and-drop email building with several customizable templates
- Automation workflows for welcome emails, follow-ups, and more
- Comprehensive analytics and reporting on email performance
- Customizable sign-up forms and pop-ups
- Landing page builder with e-commerce integration
- Integration with various web apps and tools
- Built-in image editor and AI content generator
- Mobile app for managing campaigns on the go
Why MailerLite is Better Than SendPulse?
We like MailerLite because it is simpler to use and more affordable than SendPulse. Its drag-and-drop editor is intuitive, making it easy for beginners to create beautiful email campaigns. Additionally, MailerLite offers a generous free plan and competitive pricing for its paid plans, which include features like automation and landing pages that are only available on higher tiers in SendPulse.
Best For
- Small businesses
- Startups and beginners in email marketing
- Users looking for a budget-friendly solution with robust features
Pricing Overview
MailerLite offers a free plan that includes up to 1,000 subscribers and 12,000 emails per month. Paid plans start at $9 per month, providing access to additional features and higher limits. For businesses with more advanced needs, the Growing Business plan costs $32 per month for 5,000 subscribers, and the Advanced plan is $39 per month for 5,000 subscribers.
6. EmailOctopus
EmailOctopus is a user-friendly email marketing platform known for its simplicity and affordability. Compared to SendPulse, EmailOctopus is more cost-effective and offers a cleaner, more intuitive interface. It’s ideal for those who are new to email marketing or need a straightforward tool without a steep learning curve.
Key Features of EmailOctopus
- Drag-and-drop email builder
- Automation for welcome emails and drip campaigns
- Simple segmentation tools for targeted email campaigns
- Integration with popular platforms like Shopify, WordPress, and Zapier
- Basic analytics and reporting on email performance
- Customizable sign-up forms and landing pages
- GDPR-compliant data management
Why EmailOctopus is Better Than SendPulse?
We advise using EmailOctopus because it offers a more affordable solution with a generous free plan. Unlike SendPulse, EmailOctopus provides a straightforward, no-fuss experience that’s perfect for beginners. Its integration capabilities and clean interface make it easier to manage and execute email campaigns without being overwhelmed by features.
Best For
- Small businesses
- Bloggers and content creators
- Non-profits and charities
Pricing Overview
EmailOctopus offers a free plan that includes up to 2,500 subscribers and 10,000 emails per month. The Pro plan starts at $24 per month and scales based on the number of subscribers. This plan includes additional features like priority support and advanced reporting, making it a flexible option for growing businesses.
7. Constant Contact
Constant Contact is a well-established email marketing platform known for its ease of use and robust feature set. Compared to SendPulse, Constant Contact offers more advanced automation, better customer support, and extensive integrations, making it one of the top SendPulse alternatives for businesses of all sizes.
Key Features of Constant Contact
- Drag-and-drop email building and several customizable templates
- Automation workflows for welcome emails, anniversaries, and more
- A/B split testing to optimize email performance
- Detailed analytics and reporting on campaign performance
- List management with tagging and segmentation
- Integration with over 300 third-party services, including Shopify and WordPress
- Social media tools for integrated marketing campaigns
- High deliverability rates to ensure emails reach inboxes
- Mobile app for managing campaigns on the go
Why Constant Contact is Better Than SendPulse?
Our recommendation, Constant Contact offers a more comprehensive set of tools for managing email campaigns and integrating with other platforms. Its automation features are more advanced, allowing you to set up complex workflows that can be triggered by various customer actions. Additionally, Constant Contact provides extensive support options, including phone, email, and chat, which can be particularly helpful for businesses that need quick assistance.
Best For
- Small to medium-sized businesses
- Non-profits and charities
- Marketers looking for extensive integrations and advanced automation
Pricing Overview
Constant Contact offers a 60-day free trial to explore its features. The Core plan starts at $9.99 per month for up to 500 subscribers and includes basic email marketing tools. The Plus plan starts at $45 per month and offers additional features such as automated email marketing and advanced reporting. Custom pricing is available for larger businesses with unique needs.
8. Moosend
Moosend is a budget-friendly email marketing platform that offers a wide range of features suitable for businesses of all sizes. Compared to SendPulse, Moosend provides more advanced automation tools and a user-friendly interface, making it an excellent choice for those looking for effective SendPulse alternatives.
Key Features of Moosend
- Email editor with drag & drop interface and customizable templates
- Advanced automation workflows with pre-built templates
- Detailed analytics and reporting on email campaigns
- Integration with popular platforms like WordPress, Shopify, and Salesforce
- Segmentation options based on various criteria such as demographics and user behavior
- Landing page and subscription form builder
- GDPR-compliant data management
- AI-powered product recommendations
Why Moosend is Better Than SendPulse?
We recommend Moosend because it offers more advanced automation capabilities and a more intuitive user interface than SendPulse. Moosend’s segmentation options and AI-powered tools allow for highly personalized email campaigns. Additionally, Moosend’s integration options, although fewer than some competitors, are robust and include essential platforms like WordPress and Shopify, making it easier to connect with your existing tools.
Best For
- Small to medium-sized businesses
- E-commerce stores
- Marketers seeking advanced automation and detailed analytics
Pricing Overview
Moosend offers a free plan that includes up to 1,000 subscribers and unlimited emails per month. The Pro plan starts at $10 per month and includes additional features such as advanced reporting and priority support. For larger businesses or those with specific needs, custom Enterprise plans are available.
9. SendX
SendX is an intuitive and feature-rich email marketing platform known for its affordability and ease of use. Compared to SendPulse, SendX offers a more streamlined experience and unlimited email campaigns, making it a great choice for businesses looking for reliable SendPulse alternatives.
Key Features of SendX
- Drag-and-drop email editor with over 1500 pre-made templates
- Automation workflows for sending personalized emails
- Advanced segmentation for targeted campaigns
- Powerful analytics and reporting tools
- A/B testing for optimizing email performance
- DKIM & SPF digital signatures for improved deliverability
- Integration with popular platforms like WordPress and Shopify
- SEO landing pages and native pop-ups for list building
Why SendX is Better Than SendPulse?
We really like SendX because it offers unlimited email campaigns and a highly intuitive user interface, making it easier to manage email marketing efforts. SendX also provides robust automation tools and advanced segmentation capabilities that help in creating personalized and effective campaigns. The platform’s affordability and dedicated customer support further enhance its appeal as a SendPulse alternative.
Best For
- Small businesses
- Startups
- Marketers looking for an affordable yet powerful email marketing solution
Pricing Overview
SendX offers a 14-day free trial with no credit card required. The plans are competitively priced, starting at $7.49 per month for unlimited emails and up to 1,000 subscribers. For larger needs, the Premium plan starts at $80 per month and includes additional automation and segmentation tools.
10. ConvertKit
ConvertKit is a specialized email marketing platform designed specifically for creators such as bloggers, podcasters, YouTubers, and online course creators. Compared to SendPulse, ConvertKit offers a more user-friendly interface and robust tools tailored to the unique needs of content creators, making it a strong choice for those looking for effective SendPulse alternatives.
Key Features of ConvertKit
- Customizable template with drag-and-drop email editor
- Advanced automation workflows for creating sales funnels and email sequences
- Detailed analytics and reporting on email performance
- Customizable landing pages and forms
- Segmentation and tagging for targeted email campaigns
- Integration with platforms like WordPress, Teachable, and Shopify
- E-commerce features for selling digital products
- Subscriber-centric approach with tags instead of lists
Why ConvertKit is Better Than SendPulse?
You’ll like ConvertKit because it is designed specifically for creators and offers a simpler, more intuitive interface. ConvertKit’s automation and segmentation tools are highly effective for personalizing and targeting email campaigns. Additionally, ConvertKit provides robust e-commerce features that allow you to sell digital products directly from your email campaigns, which is a significant advantage over SendPulse.
Best For
- Bloggers and content creators
- Online course creators
- Small businesses and entrepreneurs
Pricing Overview
ConvertKit offers a free plan that includes up to 1,000 subscribers and unlimited emails per month. The paid plans start at $29 per month for the Creator plan, which includes advanced automation and reporting features. The Creator Pro plan, which starts at $59 per month, adds priority support, Facebook custom audiences, and newsletter referral systems.
The Verdict: Which is the Best SendPulse Alternative?
Choosing the right email marketing tool can significantly impact your marketing success. While SendPulse is a robust option, exploring alternatives can provide you with more tailored features and better support for your specific needs.
In this blog post, we reviewed ten excellent SendPulse alternatives. Each of these alternatives provides unique features and benefits, making them suitable for various business needs and marketing strategies. By evaluating your specific requirements and comparing these options, you can find the perfect email marketing tool to enhance your campaigns and achieve your marketing goals.
But before you make a decision, we recommend you first analyze your email marketing needs. And, based on your needs you should compare and finalize your SendPulse alternative.
Besides this, here are a few other relevant blog posts that you may like –
FAQs on SendPulse Alternatives
What are some of the best alternatives to SendPulse for email marketing?
Some of the top alternatives to SendPulse include Brevo (formerly Sendinblue), GetResponse, Omnisend, ActiveCampaign, MailerLite, EmailOctopus, Constant Contact, Moosend, SendX, and ConvertKit. These platforms offer various features that cater to different business needs and can enhance your email marketing efforts.
Why should I consider switching from SendPulse to another email marketing tool?
Switching from SendPulse to another tool might be beneficial if you’re looking for:
1. More advanced automation features
2. Better customer support
3. Additional marketing channels like SMS and WhatsApp
4. More user-friendly interfaces
5. Specialized tools for specific industries, such as e-commerce or content creation
Which SendPulse alternative is best for small businesses?
For small businesses, MailerLite and EmailOctopus are great options due to their affordability and ease of use. These platforms provide essential email marketing tools without overwhelming users with complex features.
What is the best SendPulse alternative for e-commerce businesses?
Omnisend and ActiveCampaign are highly recommended for e-commerce businesses. They offer robust multi-channel marketing tools, advanced segmentation, and strong integrations with e-commerce platforms like Shopify and WooCommerce.
Are there any free plans available with these SendPulse alternatives?
Yes, several alternatives offer free plans:
1. Brevo (formerly Sendinblue): Free plan includes up to 300 emails per day.
2. MailerLite: Free plan for up to 1,000 subscribers and 12,000 emails per month.
3. ConvertKit: Free plan for up to 1,000 subscribers.
4. EmailOctopus: Free plan for up to 2,500 subscribers and 10,000 emails per month.